Leading the way and staying grounded in web3 with Alla Koretsky and Marina Romashko (Ep. 3)

Ever wondered what a diverse, women-led NFT platform would look like? 

Alla Koretsky and Marina Romashko, co-founders of HeyLayer, spent many years building successful careers in fashion and business coaching respectively, building an NFT company wasn’t on the cards. At least, that was the case until Gary Riger took the time to personally walk them through the complexities of the space and they realized that not only would they be left behind if they didn’t start participating now, but that if they could harness the same human-centered approach they’d experienced, a lot more people could connect with the potential web3 holds. 

I had a beautiful conversation with these two powerhouses about what exactly web3 is, how incredible it is to be a leader in the space, the cost of not participating in this movement now, and the importance of having a healthy mindset when getting started in this space.

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Meet Our Guests

Alla Koretsky, CEO & Co-founder of HeyLayer: Before joining HeyLayer, Alla spent 15 years working as a buyer in luxury fashion, eCommerce, and subscription business models, bridging the gap between branding, marketing, and product development.

Connect with Alla on Twitter: @AllaKor1

Marina Romashko, COO & Co-founder of HeyLayer. Prior to HeyLayer she worked in business coaching and project management for Fortune 500 companies. Marina's focus at HeyLayer is to make sure the team stays focused and delivers.

Connect with Marina on Twitter: @BIdeaLab

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What We Unraveled 

* Alla’s background in fashion, consumer product, and subscription boxes and falling in love with the way blockchain impacted supply chain transparency was her window into transitioning to working in the space

* Marina’s background as a productivity and mindfulness coach, and how the experience of having someone take the time to personally walk her through the complexities of web3 prompted her to see how taking a similar human-focused approach in a heavily technical world could connect more people with the potential of the space

* How HeyLayer started with NFTs and how it now helps companies and creatives step into web3 with the least amount of resistance possible

* The progression from web1, to web2, to now with web3 and it uses blockchain, cryptocurrency, and NFTs to give power back to users

* What Alla and Marina have found challenging about coming into the space and building with the technology of web3, and how to sustain healthy growth in a fast paced industry

* How Covid accelerated the global movement to the forefront of the digital revolution

* Why being one of the first companies in the space comes with a lot of responsibility, and how they’re approaching their role as leaders and wayshowers

* Why knowing your mission vision and leaning on your support system is crucial to staying centered

* The cost of not engaging in web3 and the importance of educating ourselves now so we can have influence in shaping how the technology is built

* Why Marina believes technology is serve and that the world now needs web3 more than ever

* What Alla and Marina each think is the best first step into web3, NFTs, and crypto

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Unravel Further

HeyLayer on Twitter: @HeyLayer

HeyLayer on Instagram: @heylayer

HeyLayer on web: heylayer.com

HeyLayer’s NFTs 101 Sessions

Creating on Purpose by Anodea Judith

The Overstory by Richard Powers

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Connect with Vane

Twitter: @vanesvibes

Instagram: @vanesvibes

YouTube: Unraveling Crypto

TikTok: @vanesvibes

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