Episode 16
Building Strong Community with Caroline Mealing, Director of Marketing & Product Management at Blokpax (Ep. 16
Caroline’s long-time passion for digital marketing makes her the perfect person to inspire and raise awareness about the innovation happening in web3.
Starting out as a personal trainer and digital marketer in web2, Caroline developed a love for marketing and a knack for seeing and building up people’s strengths. This infectious encouragement has proven invaluable in her role with Blokpax, a company combining NFTs with traditional collectibles, where she works to build strong communities and move people curious about web3 into action at a pace and level that feels most comfortable for them.
What we unraveled —
6:00 - Caroline shares more about her background in marketing and where she fits into the web3 space, including her role with ethFRENCHIE and Blokpax
12:33 - What Blokpax is, how they combine traditional collecting with NFTs and gamification, and what their ultimate goal is with long-term digital collectibles to serve as a bridge for people to come from web2 to blockchain
19:39 - Why Blokpax is perfect for people interested in collectibles or are new to web3, and how to get started
23:28 - The Lost Miners of Ether NFT collection, which marked the Ethereum merge from Proof-of-Work to Proof-of-Stake, and why it was such a significant collection to create
32:30 - The many hats Caroline wears within her role, and her go-to methods when it comes to marketing for web3 and how it contrasts to marketing in web2 in terms of messaging and the sheer speed of information
39:52 - Lessons Caroline has learned and why she’s so excited about networking and connecting with new people in web3
Unravel Further —
Links Mentioned in this Episode -
Kristina with a K on Twitter and Unraveling Crypto Ep. 10
More of Caroline -
Caroline is a dynamic leader at Blokpax, where she serves as the Director of Marketing and Product Management. Her passions lie in building strong communities and delivering innovative projects with long-term value to collectors in web3.
Caroline is known for her commitment to seeking new opportunities through groundbreaking technologies that enhance the experiences and goals of collectors. With a particular focus on connecting real-world collectibles to their digital counterparts through blockchain.
Connect with Caroline on Twitter
