Episode 22
Thriving as a Creative with AI and Web3 with Taylor Peterson (Ep. 22)
Taylor built a highly successful branding and design career working in the corporate sphere before moving into journalism, and eventually joining creative collective Food Fight Studios. With more than a decade working behind the scenes supporting businesses with marketing and design, she recently saw the writing on the wall and made the leap over to stand front and center with The Sauce - and we’re all the better for it.
So many leaders in the web3 space were an easy yes to working in the new frontier of technology, but not Taylor. After spending more than a decade working in branding and tech spaces, she was apprehensive about jumping into a world known more for being a Wild West for ‘crypto bros’ than anything actually useful. It wasn’t until she had the opportunity to work directly on an NFT project that she saw the true value in web3 and crypto for creatives and entrepreneurs building community, and it wasn’t long before she was leaning into the space herself as well as utilizing the unique tools that AI offers, too. Now she’s teaching others how to use these game changing tools to become more efficient, enable deeper levels of creativity responsibly and ethically.
What we unraveled —
7:12 - Taylor’s journey from climbing the corporate ladder in marketing and design roles and reporting on the industry, to joining forces with a decentralized creative collective
14:32 - Moving from behind the camera to building a personal brand
18:55 - The web3 project that shifted Taylor’s perspective on crypto and NFTs from ‘just crypto bros’ to identifying major benefits for creators
21:48 - Taylor’s take on how web3 creates a new layer in business and community building that is unique to the space
25:12 - Why understanding that web3 is a tool to enable creativity like any other technology
28:13 - Why Taylor loves AI, the ethical issues she has, and how she uses it as a creator and in business
38:59 - The parallels between AI and web3, and how they work beautifully together
42:45 - Taylor’s upcoming course on visual branding for people who aren’t designers, including utilizing AI tools to support the process
Unravel Further —
Links Mentioned in this Episode -
4 Hour Work Week by Tim Ferris
The Untethered Soul by Michael A. Singer
Listen Next -
More of Taylor -
Taylor is a creative leader, speaker, and advisor who fuses design, future thinking, and an unwavering passion for helping personal brands and entrepreneurs find their digital leverage. A seasoned designer and creative director, Taylor has mastered the art of crafting seamless user experiences, merging aesthetics with functionality to create content that captivates and engages users.
Connect with Taylor on Twitter
